KOOX, Store Street, London

‘This is a fancy pants wrap’

The parade of shops on Store Street have a very satisfying smart and quirky aesthetic with matching dark green signage and pristine window displays. KOOX fits the aesthetic perfectly and every single thing from food to décor is intensely Instagrammable. You can tell even the smallest details have been thought about, from the scrupulous placement of indoor plants, the soft shade of light from the lanterns, even the fire extinguishers were a bright silver colour. They display their Instagram handle on the wall as you walk in and they’d probably be sad if you didn’t take out your phone and photograph everything.

Despite being outwardly ‘fancy pants’ as I described it to my husband, KOOX actually had a very welcoming feel. Perhaps it was because I went in at 5.30pm and the only other people in there were office workers sipping tea and demolishing a smart looking tart. I’d heard on the grapevine that KOOX’s egg and spinach miwam (such an unnatural word to type) was something not to be missed.  I ordered one, and a chicken and mushroom Hot Kone. It was expensive, £10.90 (I’d have got 15% off if I was a student) but I’m used to London food prices by now. I was paying for the words ‘Michelin starred chefs’ painted on the wall. My miwam arrived after a few minutes…

… on a slate. And then one minute later, my Hot Kone, in its own stand.

I told you it was fancy pants. I did feel a bit silly eating a waffle off a slate and a wrap off a plastic stand, but I put aside people’s stares and enjoyed the food. The miwam was moreish and I loved the texture of the waffle. Having stared at the wrap for a minute thinking ‘how do I eat this’ I went in with my fork, taking bites of the wrap in between forkfuls of chicken, spinach and mushroom. It was going swimmingly until I got to the last couple of mouthfuls of the wrap when creamy sauce squirted out the bottom of the wrap and went all over the table. There was no styling it out so I mopped up the mess with my napkin and was glad I didn’t have more of an audience otherwise I would probably be on Instagram right now.

I helped myself to a glass of minty water from a communal jug that was next to the trendy fire extinguishers and a jar of paper straws. It’s a simple thing to offer water to diners and I’m always appreciative when food places do it. The server said thank you and goodbye as I was walking out. Overall I liked KOOX a lot and I will be going back to try the chocolate mousse which I picked up and put back, and now regret not trying. Dessert regret is the worst.

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